Dr Fatema Kawaf – Senior Lecturer in Digital Marketing

 I am a digital marketing expert and the founder of Screencast Videography, a research methodology for studying digital experience using screencasting! 

My research interests and projects include: 

• Visual and Videography research
• Social Media and Viral Marketing
• Influencer Marketing
• Web Atmospherics
• Customer Journeys and Touch Points Analysis
• Fashion and Luxury Consumption
• Sustainability, Recycling and Waste Reduction
• Political Polarisation and the Filter Bubble concept.

Prior to joining Greenwich University, I worked at the University of Essex, Sheffield Hallam University and the University of Strathclyde where I gained my PhD in Marketing. As a result, I have extensive teaching experience at all levels including UG, PG, MBA and PhD levels. 

I supervise three PhD students currently and I am available for more PhD supervision. 

Current PhD Students: 

• Rezwana Barsha, (January 2019 – Current), Sustainable luxury or luxurious sustainability: Bringing luxury and sustainability together. University of Greenwich.
• Marius Thuemmler, (January 2020 – Current), Investigating the Effect of Filter Bubbles on Ideological Polarisation within Social Media – A case study on multimodal discourse of US voters on Twitter during key events of the 2020 US presidential election. University of Greenwich Vice Chancellor Scholarship.